MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more MARKETING MIX  

Soil Pollution

Soil Pollution is the Contamination of the soil by human and natural activities which may cause harmful effects on living beings. This may be due to the following factors. (i) Industrial wastes: Industries are the major causes for soil pollution Textiles, steel, paper, Cement, oil, dyeing and other industries are responsible for soil pollution. Toxic … Read more Soil Pollution

Economy Notes

Contents

India under the British Rule. 2

Inflation in India. 6

Monetary Policy of India. 6

Money Market. 13

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Development of Industries : Types of Industries;factors of industrial location, distribution and changing pattern of selected industries [iron and steel, cotton textile, sugar and petro- chemicals); Weber’s theory of industrial location-lts relevance in the modern world.

  Based on the value addition and tangibility broadly we can have three types of industries – primary industries,secondary industries and tertiary industries. Primary industries are usually very simple industries involving processing of raw materials to give input goods for secondary industries. Here value addition is usually minimal and they are usually material oriented.Scale of … Read more Development of Industries : Types of Industries;factors of industrial location, distribution and changing pattern of selected industries [iron and steel, cotton textile, sugar and petro- chemicals); Weber’s theory of industrial location-lts relevance in the modern world.

04/07/2017 UKPCS Daily Current Affairs

Uttarakhand   Pantnagar airport to be expanded, modernise.   The only airport in Kumaon region at Pantnagar will soon be expanded and modernised to improve connectivity by increasing flight frequency to various destinations across the country. The project — to be executed by the Airport Authority of India (AAI) — will come up at an approximate cost of Rs … Read more 04/07/2017 UKPCS Daily Current Affairs

Indian Agriculture

  Mainstay of Indian Economy Since independence, undergone a change from being the sector contributing the highest share to the GDP to one contributing the lowest share. Agriculture is a state subject. GDP contribution (Agriculture and allied sector) 5 pc in 1950-51 7 pc in 2008-09 and 14.6 pc in 2009-10. It was 19 pc in … Read more Indian Agriculture

Landform

  Each landform has its unique physical shape, size, materials and is a result of the action of certain geomorphic processes and agent(s). Every landform has a beginning. Landforms once formed may change in their shape, size and nature slowly or fast due to continued action of geomorphic processes and agents. Due to changes in … Read more Landform

functional classification of urban settlements Problems of human settlement in India

  The definition of function varies across the disciplines. In political science it refers to duties, in mathematics it means the relationship between two variables and in geography it is synonymous to occupation. Geographers have classified towns on the basis of their site, situation, size, rank, location and relative elevation. Functional classification of towns attempts to categorize … Read more functional classification of urban settlements Problems of human settlement in India

Financial Inclusion

Financial Inclusion Financial inclusion or inclusive financing is the delivery of financial services at affordable costs to sections of disadvantaged and low-income segments of society, in contrast to financial exclusion where those services are not available or affordable. Government of India has launched an innovative scheme of Jan Dhan Yojna for Financial Inclusion to provide … Read more Financial Inclusion

Miscellaneous Facts:

Miscellaneous Facts:   India’s GDP per Capita 622 (US $ PPP). It is 684 US $ for Pakistan.   The top 3 countries with external debt are Brazil (235 billion $), China (193 billion $) & Russia (175 billion $). India is 9th with 112 billion $.   Functional employment occurs when people change from … Read more Miscellaneous Facts: