MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more MARKETING MIX  

MANAGEMENT    

  Management is a process of designing and maintaining an environment in which individuals, working together in groups, accomplish selected aims. In other words,”It is the accomplishment of Goals through others.” Management has been used in different senses. Sometimes it refers to the process of planning, organizing, staffing, directing, coordinating and controlling at other times … Read more MANAGEMENT    

Status of Education in Uttrakhand and Various central and state Education schemes

Status of Education in Uttrakhand and Various central and state Education schemes:-The Rashtriya Madhyamik Shiksha Abhiyan (RMSA) scheme initiated in 2009, demonstrates the government’s ambition for a secondary education system that can support India’s growth and development. RMSA aims to increase the enrolment rate to 90% at secondary and 75% at higher secondary stage, by … Read more Status of Education in Uttrakhand and Various central and state Education schemes

Water Resources of India

Water Resources Rainfall: With an average annual rainfall of 1,170 mm, India is one of the wettest countries in the world. At one extreme are areas like Cherrapunji, in the northeast, which is drenched each year with 11,000 mm of rainfall, and at the other extreme are places like Jaisalmer, in the west, which receives … Read more Water Resources of India

08.06.18 Uttarakhand (UKPCS) Current Affairs

UTTARAKHAND   Govt mulls to cover all staff under u-health   The State Government is contemplating to provide the benefit of comprehensive and revised U-health card system to all its employees from August 15 this year. Different employee organisations are demanding for long that the comprehensive health insurance cover, the U-health card should be made … Read more 08.06.18 Uttarakhand (UKPCS) Current Affairs

20.02.18 Uttarakhand (UKPCS) Current Affairs

UTTARAKHAND   Uma to launch drinking water plan on February 20   Union Drinking Water and Sanitation Minister Uma Bharti will launch national drinking water programme “Swajal” from Uttarakashi district in Uttarakhand on February 20.   Introducing the programme, she said it would be implemented in six states, including Uttarakhand, as a pilot project. Swajal … Read more 20.02.18 Uttarakhand (UKPCS) Current Affairs

15.10.17 Uttarakhand (UKPCS) Current Affairs

UTTARAKHAND   Pancheshwar dam displaced to be resettled on irrigation department land   ð Tourism and irrigation minister Satpal Maharaj said that he will soon hold talks with UP chief minister Adityanath Yogito get land in Uttarakhand which is currently under UP government’s control to rehabilitate around 33,000 people who would be displaced due to submergence of their villages … Read more 15.10.17 Uttarakhand (UKPCS) Current Affairs

Utilization of public fund

Utilization of public fund Intergovernmental transfers from the centre to the states takes place through three channels: statutory and other transfers mandated by the Finance Commission, formula-based transfers for State Plan Schemes through the Planning Commission, and other discretionary transfers by the Planning Commission/ various central Ministries. The entire tax sharing is a part of … Read more Utilization of public fund

17.10.17 Uttarakhand (UKPCS) Current Affairs

UTTARAKHAND   9 nine govt departments to set up climate change cell in respective sectors   In a major achievement for Forest department’s climate change section, nine government departments/sectors have agreed to set up climate change cell in their respective sectors whereby they would plan their future projects as per the guidelines of State Action … Read more 17.10.17 Uttarakhand (UKPCS) Current Affairs

07.06.18 Uttarakhand (UKPCS) Current Affairs

UTTARAKHAND   Celebrating biodiversity: uttarakhand’s festivals related to flora and fauna   Uttarakhand is known for its rich and vast biodiversity. It has mountains, rivers, forests, lakes, valleys, a vast variety of animals and flowers, birds and butterflies. Its natural splendour has been inspiring poets and spiritual seekers down the ages.   Recently, the three-day … Read more 07.06.18 Uttarakhand (UKPCS) Current Affairs