e-technology in the aid of farmers and Technology Missions in Agriculture
It is apparent that the tasks of meeting the consumption needs of the projected population are going to be more difficult given the higher productivity base than in 1960s. There is also a growing realization that previous strategies of generating and promoting technologies have contributed to serious and widespread problems of environmental and natural resource degradation. This implies that in future the technologies that are developed and promoted must result not only in increased productivity level but also ensure that the quality of natural resource base is preserved and enhanced. In short, they lead to sustainable improvements in agricultural production.
New technologies are needed to push the yield frontiers further, utilize inputs more efficiently and diversify to more sustainable and higher value cropping patterns. These are all knowledge intensive technologies that require both a strong research and extension system and skilled farmers but also a reinvigorated interface where the emphasis is on mutual exchange of information bringing advantages to all. At the same time potential of less favoured areas must be better exploited to meet the targets of growth and poverty alleviation.
Digital technologies in agriculture
Digital technology has been applied in different agricultural processes including farm machinery, livestock handing facilities, agronomy, communication others. Below you will find few ways in which technology has evolved within agricultural industries.
Farm management
Some digital tools allow farmers monitoring livestock movements, trading, reporting, forward planning and feeding programs. New technologies have become essential for producers to track their livestock. Using mobile technology, the lifetime tractability of livestock is now more effective than ever and it has become critical for disease response, market access and reputation,
Real time fleet tracking and monitoring
Digital and GPS technology has been used in machinery to track vehicle movements and fuel consumption, operation tracking to monitor yield and crop quality, track maintenance as well as direct communication with supervisors and workers.
Digital marketing monitoring
Online programs and applications have streamlined many time-consuming processes associated to marketing management. This new software allows users to track their online activity, to manage website and social media campaign activity.
Remote monitoring & drones
Some properties cover many acres, situation that makes checking water points, stock monitoring time consuming more challenging. Farm management software allows businesses to access information and alerts from their computers or mobile devices.
Drones have a unique advantage in being able to provide live information that can be advantageous in many ways. The have being used to check and monitor crop health, stock feed and water points.
Use of ICT in agriculture extension
Information technology revolution is upcoming rapidly and more noticeable now. With the introduction of information and communication technologies, the traditional agriculture has been reformed, eventually contributing to the significant improvements in agricultural productivity and sustainability. Empowering farmers with the right information at the right time and place is essential for improving the efficiency and viability of small and marginal holdings.
Decision Support System
ICT has a great role as decision support system to the farmers. Through ICT, farmers can be updated with the recent information about agriculture, weather, new varieties of crops and new ways to increase production and quality control. The dissemination of adequate, efficient and tailored technologies related to agro-climatic zone, size of farm and soil type etc. to the farmers is deficient in Indian agriculture and it is the real challenge in front of policy makers in India.
Information and communication technologies can broadcast the precise and authentic information at right time to the farmers so that they can utilize it and get benefits. The decision support system through ITC facilitates farmers for planning type of crops, practising good agricultural practices for cultivating, harvesting, post harvesting and marketing their produce to get better results.
Varied information is required in agriculture based on the different agro climatic regions, size of land holdings, types of crops cultivated, technology followed, market orientation, weather condition, etc. As reported by many researchers, ‘question and answer service’ was perceived as the best facility by majority of the farmers to get personalized solutions to their specific agricultural problems.
Widen Market Access
One of the major drawbacks in Indian agriculture is complex distribution channels for marketing of agricultural produce. Farmers do not get acquainted with the updated prices of commodities, proper place for selling their inputs and consumer trends also. ICT has the great potential to widen marketing horizon of farmers directly to the customers or other appropriate users for maximum benefit. Farmers may connect directly with many users and may get information about current prices for their commodities. They can get access to the market sitting at home. Further, it will curtail the middle profit also which will be beneficial for the farmers. This can improve a farmer’s source of revenue; empower farmers for making good decisions about appropriate future crops and commodities and marketing channels to sell their produce as well as to get inputs.
Strengthen and empower farming community
ICT technologies can help for strengthening farming communities through wide networking and collaborations with various institutes, NGO’s and private sectors. Further, farmers may enhance their own capacities through updated information and wide exposure to scientific, farming and trade community.
ICT Initiatives For Agriculture In India
Agrisnet
It is a comprehensive web portal to broadcast relevant information to farmers, which was initiated and funded by the Ministry of Agriculture, Government of India. The AGRISNET serves farming community by disseminating information and providing services through use of Information & Communication Technology (ICT). It has the goals of Providing information to the farmers on quality of the inputs and its availability, disseminating information of various government schemes and recommending fertilizers after soil testing, Providing information on latest technologies for increasing productivity in agriculture.
Digital green
Digital Green is an international organization, which works with the participatory approach by engaging rural community to improve their livelihood using digital platform. Interactive and self explanatory videos are prepared for farmers by progressive farmers with the assistance of experts. These videos are shown to the farmers at individual level or in groups. The videos are prepared concentrating the requirements and welfare of the rural masses.
eSagu
The eSagu system was developed in 2004. eSagu provides customized solution to the farmers’ problems and advice them from sowing to harvesting. Farmers send their farm condition in the form of digital photographs and videos, which were analyzed by the agricultural scientists and experts. After that, they suggest the right things to do to the farmers even small and marginal farmers are also getting advantage by this. The expert advice is conveyed to the concerned farmer within short time. The queries of illiterate farmers are dealt with the help of educated coordinators at village level. The farm situation or problem is communicated to the agricultural experts and they transmit accurate information to the farmers.
Warana
The Warana “Wired Village” project was instigated in 1998 by the Prime Minister’s Office Information Technology (IT) Task Force with the objective of providing agricultural information and services to farmers for increasing productivity. The information is transmitted to the farmers in local language about prices of agricultural outputs, employment schemes from the government of Maharashtra and educational opportunities. The information is disseminated through information kiosks with the help of operators, who are the main linkage between the farmers and the agricultural connoisseurs.
IKSL
IFFCO KISAN SANCHAR LTD (IFFCO Kisan) was started in 2012. It delivers relevant information and custom-made solutions to the concerned farmers through voice messages on mobile phones. The farmers can also communicate directly to the agricultural experts on explicit themes via ‘phone-in’ programmes.
Agmarknet
Agricultural Marketing Information Network (AGMARKNET) was commenced in March, 2000 by Ministry of Agriculture, Government of India with the aim of empowering decision-making ability of the farmers regarding selling of their produce. This portal was developed to pace up the agricultural marketing system through broadcasting information about influx of agricultural commodities in the market and their prices to producers, consumers, traders, and policy makers transparently and quickly.
Digital Mandi
Digital Mandi is an electronic trading platform for facilitating farmers and traders to sell and procure agricultural produce beyond the geographical and temporal limitations effortlessly. Various financial institutions also participate in online trading of agricultural output to remove cash crisis.
E-NAM
National Agriculture Market (eNAM) is a pan-India electronic trading portal which networks the existing APMC mandis to create a unified national market for agricultural commodities.Small Farmers Agribusiness Consortium (SFAC) is the lead agency for implementing eNAM under the aegis of Ministry of Agriculture and Farmers’ Welfare, Government of India.
The vision of E-NAM is to promote uniformity in agriculture marketing by streamlining of procedures across the integrated markets, removing information asymmetry between buyers and sellers and promoting real time price discovery based on actual demand and supply. E-NAM will lead to the Integration of APMCs across the country through a common online market platform to facilitate pan-India trade in agriculture commodities, providing better price discovery through transparent auction process based on quality of produce along with timely online payment.
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