MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more MARKETING MIX  

Information and Communication Technology for APPSC Prelims Examination

Economy Notes

Contents

India under the British Rule. 2

Inflation in India. 6

Monetary Policy of India. 6

Money Market. 13

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Development of Industries : Types of Industries;factors of industrial location, distribution and changing pattern of selected industries [iron and steel, cotton textile, sugar and petro- chemicals); Weber’s theory of industrial location-lts relevance in the modern world.

  Based on the value addition and tangibility broadly we can have three types of industries – primary industries,secondary industries and tertiary industries. Primary industries are usually very simple industries involving processing of raw materials to give input goods for secondary industries. Here value addition is usually minimal and they are usually material oriented.Scale of … Read more Development of Industries : Types of Industries;factors of industrial location, distribution and changing pattern of selected industries [iron and steel, cotton textile, sugar and petro- chemicals); Weber’s theory of industrial location-lts relevance in the modern world.

United Nations and its specialized agencies

The United Nations (UN) is an intergovernmental organization established on 24 October 1945 to promote international cooperation. It was founded to replace the League of Nations following World War II and to prevent another conflict. When it was founded, the UN had 51 Member States; there are now 193. Most nations are members of the UN and send diplomats to the headquarters to hold meetings … Read more United Nations and its specialized agencies

15-12-2017 Uttarakhand (UKPCS) Current Affairs

UTTARAKHAND   State to seek route from yamunotri to doon in all weather road project   A delegation of BJP MLAs led by Tourism and Culture Minister Satpal Maharaj would meet Union Minister of Road and Surface Transport, Nitin Gadakari, and request him  to include some alternative routes in the ambitious all weather road project … Read more 15-12-2017 Uttarakhand (UKPCS) Current Affairs

20.07.17 UKPCS Current Affairs

Uttarakhand   Now, an app for rainwater harvest queries   People interested in installing rainwater harvesting plants in their homes would soon be able to do so with a smartphone app. The Uttar Pradesh groundwater department will soon launch an Android-based mobile application which will enable people to easily install rainwater harvesting plants. The app will also help … Read more 20.07.17 UKPCS Current Affairs

13.06.18 Uttarakhand (UKPCS) Current Affairs

UTTARAKHAND   5 cr saplings to be planted this year   About 1.5 crore tree saplings will be planted across the State during the monsoon season this year. Chief Minister Trivendra Singh Rawat directed all the District Magistrates to ensure that tree plantation is carried out extensively during the rains in addition to execution of … Read more 13.06.18 Uttarakhand (UKPCS) Current Affairs

functional classification of urban settlements Problems of human settlement in India

  The definition of function varies across the disciplines. In political science it refers to duties, in mathematics it means the relationship between two variables and in geography it is synonymous to occupation. Geographers have classified towns on the basis of their site, situation, size, rank, location and relative elevation. Functional classification of towns attempts to categorize … Read more functional classification of urban settlements Problems of human settlement in India

Financial Inclusion

Financial Inclusion Financial inclusion or inclusive financing is the delivery of financial services at affordable costs to sections of disadvantaged and low-income segments of society, in contrast to financial exclusion where those services are not available or affordable. Government of India has launched an innovative scheme of Jan Dhan Yojna for Financial Inclusion to provide … Read more Financial Inclusion