PROFIT & LOSS

Profit and loss   IMPORTANT FACTS Cost Price: The price, at which an article is purchased, is called its cost price, abbreviated as C.P.   Selling Price: The price, at which an article is sold, is called its selling prices, abbreviated as S.P.   Profit or Gain: If S.P. is greater than C.P., the seller is said to have … Read more PROFIT & LOSS

03/07/2017 UKPCS Daily Current Affairs

Uttarakhand   Uttarakhand to gift books on Hanuman to VIPs, not flowers.   Dignitaries who visit Uttarakhandwill now be greeted with books on the hill state instead of a bouquet of fresh flowers, the traditional token of welcome accorded to high-ranking guests.   The purpose of the initiative is to ensure that inspiring stories of lives … Read more 03/07/2017 UKPCS Daily Current Affairs

DISCOUNT

Discount   The discount is referred to the reduction in the price of some commodity or service. It may anywhere appear in the distribution channel in the form of modifications in marked price (printed on the item) or in retail price (set by retailer usually by pasting a sticker on the item) or in list price (quoted for the buyer). The discount is provided … Read more DISCOUNT

MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more MARKETING MIX  

Social influence

Social influence Social influence occurs when a person’s emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. Compliance is when people appear to … Read more Social influence

Economy Notes

Contents

India under the British Rule. 2

Inflation in India. 6

Monetary Policy of India. 6

Money Market. 13

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22.08.2017 Uttarakhand (UKPCS) Current Affairs

Uttarakhand   After Himachal and Uttarakhand, Arunachal adopts national policy for Tibetans   In a noble gesture for the Tibetans living in exile in India, the Arunachal Pradesh has also adopted the Tibetan Rehabilitation policy act. Himachal Pradesh and Uttarakhand had already done the same in 2015 after the center government of India has formalized this act in 2014. … Read more 22.08.2017 Uttarakhand (UKPCS) Current Affairs

Principles & Basis of Indian Foreign Policy    

India’s foreign policy is fundamentally based on the principles of peaceful co-existence, friendship and co-operation among all the countries of the world irrespective of their political systems. The foreign policy is aimed at promoting international peace and security and maintaining good and friendly relations with all the countries of the world. India, which was a … Read more Principles & Basis of Indian Foreign Policy    

Status of Education in Uttrakhand and Various central and state Education schemes

Status of Education in Uttrakhand and Various central and state Education schemes:-The Rashtriya Madhyamik Shiksha Abhiyan (RMSA) scheme initiated in 2009, demonstrates the government’s ambition for a secondary education system that can support India’s growth and development. RMSA aims to increase the enrolment rate to 90% at secondary and 75% at higher secondary stage, by … Read more Status of Education in Uttrakhand and Various central and state Education schemes

20.07.17 UKPCS Current Affairs

Uttarakhand   Now, an app for rainwater harvest queries   People interested in installing rainwater harvesting plants in their homes would soon be able to do so with a smartphone app. The Uttar Pradesh groundwater department will soon launch an Android-based mobile application which will enable people to easily install rainwater harvesting plants. The app will also help … Read more 20.07.17 UKPCS Current Affairs