MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more MARKETING MANAGEMENT

Administrative Organization of the British

Army Army fulfilled four important functions: Instrument to conquer Indian powers Defended the British Empire in India against foreign rivals Safe-guarded against internal revolt Chief instrument for extending and defending the British Empire in Asia and Africa. Bulk of the army consisted of Indians. In 1857, of the total strength of 311400, about 265900 were … Read more Administrative Organization of the British

French Revolution:-

It gave birth to ideas of liberty, freedom and equality It led to the end of monarchy in France A society based on privileges gave way to a new system of governance The Declarations of the Rights of Man during the revolution, announced the coming of a new time. The idea that all individuals had … Read more French Revolution:-

governence

Important aspects of governance, transparency and accountability, e-governance- applications, models, successes, limitations, and potential; citizens charters, transparency & accountability and institutional and other measures. link for e-governence https://docs.google.com/file/d/0B_FR6Jkv0z2cTXdyZ2JYS0NOdDQ/edit?usp=sharing  https://docs.google.com/file/d/0B_FR6Jkv0z2cT1QwVExqcDVxWFU/edit?usp=sharing  link for yojna covering almost all the topics is  https://docs.google.com/file/d/0B_FR6Jkv0z2cRWVXcnZlc29halk/edit?usp=sharing

Global Warming

  An increase in the average temperature of Earth’s near surface air and oceans since the mid-20thcentury 4thassessment report of IPCC: global temperature increased 74+18 degree C during the 20thcentury. Caused by greenhouse gases Water vapour, Co2, Methane, Nitrous Oxide, Ozone, CFCs (in order of abundance) Since the industrial revolution, the burning of fossil fuels has increased … Read more Global Warming

The Home Rule Movement

After being released in 1914, Tilak sought re-entry into Congress. Annie Besant and Gokhale supported. But finally Pherozshah Mehta won and Tilak was not admitted. Tilak and Besant decided to start the home rule movement on their own. In early 1915, Annie Besant (and S Subramaniya Iyer) launched a campaign through her two newspapers, New … Read more The Home Rule Movement

POULTRY FARMING and SILVER REVOLUTION IN INDIA

POULTRY FARMING (SILVER REVOLUTION) IN INDIA practice of raising poultry, such as chickens, turkeys, ducks, geese, as a subcategory of animal husbandry, for the purpose of farming meat or eggs for food. requires small capital and provides additional income and job opportunities to a large number of rural population in the shortest possible time. The … Read more POULTRY FARMING and SILVER REVOLUTION IN INDIA

The Split in the Congress: Surat 1907

  The Split in the Congress: Surat 1907 Moderates were successful to some extent. Moderates failed in many aspects. Why? They could not acquire any roots among common people. They believed that they could persuade the rulers to change their policies. However, their achievement in this regard was meager. They could not keep pace with … Read more The Split in the Congress: Surat 1907

05/07/2017 UKPCS Daily Current Affairs

Uttarakhand   Mascot designs for National Games finalised.   The famous Monal bird of Uttarakhand and an athlete in action with mountains in the background will be the mascot and logo for the 38r National Games, which will be hosted by the state government in 2018.   State would also hire foreign coaches and trainers … Read more 05/07/2017 UKPCS Daily Current Affairs

Famous Sayings

        I wish for a peaceful term of India. I cannot forget that in the sky of India ,   Lord Canning serene as it is, a small cloud may arise ………..threaten to burst & overwhelm.     ‘a battle of blacks against the whites’ (on 1857 revolt)   J.W. Kaye The … Read more Famous Sayings

Exit mobile version