What is ‘Attitude’? Explain changes in Attitude.
Points to Remember: Attitude is a learned predisposition to respond consistently in a favorable or unfavorable manner with respect to a given object. Attitudes are composed of cognitive, affective, and behavioral components. Attitude change can occur through persuasion, cognitive dissonance, and social learning. Factors influencing attitude change include source credibility, message characteristics, and audience characteristics. … Read more What is ‘Attitude’? Explain changes in Attitude.